Kentucky Fried Chicken (KFC) Implements Blockchain To Track Media Buying

KFC announced its status as the first quick-service restaurant (QSR) in the MENA region to implement an innovative blockchain platform for its digital advertising and media buying. Ads, the backbone of any direct to consumer business, will have greater transparency through the new blockchain-based framework that KFC will implement. KFC’s Foray Into Blockchain-Enabled Ad Buying […]

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